Uncover the power of FT Professional, a tool designed to empower users with specialised knowledge and tailored insights from the Financial Times, guiding strategic and commercial decisions in today's unpredictable global landscape.
This video is a carefully crafted collage of photography, graphic elements and vector shapes, aligned with the branding colors of the new FT platform. The palette transitions through light salmon pink, highlights of pastel green, and nuanced bluish tones in darker areas, creating a visually sophisticated representation.
I developed the style frames, art direction, animation and color grading.